GOBBY

CASE STUDY

Challenge

Create a disruptive survey tool that challenges the dynamic of traditional survey techniques.

Approach

Conducted research with typical users of the tool.

Designed a NEW UX from the ground up with a number of different user types to be considered, such as survey designers, respondents and analysts.

Impact

Worked in an agile environment to create a modern experience, which is about to transform how we conduct surveys.

Outcome

In a team heavy on software development, we helped keep the focus on the user, creating a more innovative and intuitive experience.

Gobby now has a well-documented and user-driven breakdown of the software application, providing a focal point for the whole project team. I would highly recommend UXCENTRIC, not only for innovators embarking on projects but also for established products and services that are looking for challenge and person-centred design updates.