What we do
A bespoke service that draws on human-centred design techniques to optimise your product and customer experience.
Your business is unique, so we take time to deeply understand your needs, aspirations and who your customers are. That way, we can ensure you get the results you need in the most cost-effective and time-efficient way.
Whether you're starting from scratch, looking to optimise your current solution or exploring new avenues, we want to ensure that you and your customers get the most from your digital products and services.
There are four key elements to our customer-led approach.
Our Services
Research & analysis
We engage real or target users through interviews, observation, focus groups and diary studies to uncover needs, behaviours, and pain points.
This forms the foundation of a strategy built on real-world insight.
We translate research into clear opportunities by defining and prioritising use cases and user journeys. We benchmark internally and externally and define Human Factors and HMI requirements to guide design.
This ensures we design for safety, usability, and impact
Design & prototype
We develop innovative, standards-aligned UX/UI concepts to meet technical & user requirements. Content is structured via wireframes, information architecture, graphics and animations using tools like Figma.
Early design artefacts enable fast feedback and stakeholder alignment.
We bring concepts to life through realistic, goal-driven prototypes. These are validated against requirements and reviewed with stakeholders before formal testing. Fidelity varies depending on objectives and stage.
This reduces development risk and enables meaningful iteration
User clinics
We test with real users via scenario-based, goal-driven tasks to validate the experience, uncover friction, and ensure alignment with user requirements.
Using the clinic findings, we recommend improvements or refinements when presenting to key stakeholders.
This final step closes the loop between strategy, design and delivery.
Human factors
We analyse how human capabilities and limitations (psychological, physiological, and cognitive) interact with tasks, equipment, and the operational environment.
This means we can optimise for safety, performance, and user well-being.
This provides an evidence-based framework for designing in high-stakes contexts.
We'd love to hear from you
A short conversation could transform your business.
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Get in touch to schedule a discovery call today.
