What we do

We were involved in the UX design for several forthcoming products in the JCB portfolio. This involved talking to operators, creating design proposals and prototype models for testing before authoring specifications for the final design.

The machines involved more simple excavators through to rotating telehandlers with a focus on versatility, productivity, efficiency, safety and simplicity.

We worked closely with both the product teams and UI design consultancy to ensure that the end user experience was coherent, intuitive and had great usability.

Members of our team worked on several projects to design intuitive, attractive and engaging UX in-keeping with a premium vehicle.

The design philosophy was to fuse customers' knowledge and expectations from their digital lives with mobile-like experiences and interactions in an automotive-safe environment.

We developed a proprietary set of design rules to create harmony with other in-vehicle digital interfaces to ensure a holistic experience. We followed a human-centred design process to produce outstanding experiences for JLR customers, complying with worldwide guidelines and regulations.

We assessed The Mental Wealth Company website so the team could carry out some quick fixes in the short term.

However, more importantly, we also created a roadmap for the longer term with actionable recommendations to help the website evolve into a purpose-driven, high-converting experience that truly reflects the company’s mission and expertise.

Gobby is an innovative company that works with businesses to co-create change with online surveys that prioritise what their people think.

We’ve worked closely with the team to develop a much more intuitive experience, using evidence-based user-centred design techniques, as well as challenging and prompting communication focused on championing the end-users of the product offering.

There has been a specific focus on developing features and functionality by conducting user research and benchmarking.

The interaction design and information architecture have also evolved significantly by applying techniques such as card sorting and by concepting and prototyping different ideas.

The collaboration has worked particularly well as we are business analysts and can effectively visualise concepts to demonstrate to the team. This has meant we have made a significant impact, both quickly and over the longer term, as the experience has grown during development.

We have collaborated with Nightingale on a couple of projects to draw on our particular strengths. 

The latest was to explore the potential for an innovative idea that some High Street Experts had to map out how to grow their business.

They wanted to learn how their expertise in revitalising street markets could be delivered on a wider scale through digital tools. 

As such, the team at Nightingale did some research, and then we did a concept design off the back of it.

PSPA is a wonderful small charity dedicated to supporting those suffering from Progressive Supranuclear Palsy, as well as their carers and families. We ran a sprint with them to collaboratively design, prototype and test out an innovative concept for a service they had come up with. 

Due to the nature of PSP, we were conscious that attending user testing sessions was going to be a burden on the people we wanted to involve. So we did some guerilla testing with our users during the support groups run by PSPA volunteers.

Their very honest feedback has provided confidence that there was an appetite for this service, direction regarding platform choice and ideas for design improvement - although users were pretty impressed with what had been achieved in four days!

Strategy Analytics needed support when they had a capacity issue and sought out UXCENTRIC to help out. They needed some expertise concerning the authoring of some research reports for the automotive industry.

We were able to provide that expertise for Strategy Analytics expediently and professionally, and look forward to being able to support them in the future as and when they require it.

SPARK44 are a design agency that designs and manages the Jaguar Land Rover website.

This project involved working on the e-commerce, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.

The brief was to enhance existing UX based on prior learning and applying our own experiences and recommendations, which we executed successfully.

Customer personas were created for concept products intended for the Nokia Symbian smartphone range to identify the user needs of the target market. User journeys were then mapped out to show how customers would interact with key features.

We also carried out research with customers to gather feedback on the industrial design, product content and UX strategy to influence program direction.

Heuristic analysis was also used to test and validate design concepts and onboard applications. Our recommendations were fed back into the product development cycle to enhance the final customer experience and usability.

Lavender Therapy is a new business in Worcestershire that was keen to have a website that was clear, concise and intuitive for its customer base.

This project involved a design from the ground up, developing the information architecture, content and look and feel.

We worked with the owner, Nicole, throughout to ensure that she was happy with how the concept was progressing, and so she was fully bought in to what we were doing.

It paid dividends from the outset with new customers immediately after the site was published, and Nicole is already thinking about expanding.

Captcha, a local photography business, was keen to find out what issues visitors had with their site to make it easier for them to engage.

We performed user testing and compared users' reactions and behaviour when using the client's site vs a competitor. This resulted in lots of clear recommendations and a plan of action that balanced customer needs with the chosen business direction.

Users also unearthed two unique selling points that the client didn't know they had! This demonstrates one benefit of in-person testing over automated methods and reveals much about users' thought processes and motivations behind their buying behaviour.

Healing Flow, a local alternative therapist, practises acupuncture, yoga and massage and the addition of e-commerce elements.

This project involved a complete redesign of their website, including a new information architecture (site structure), simplification of copy and a focus on the most frequently accessed content such as pricing.

Since the redesign, the practice has seen a significant upsurge in client enquiries and bookings for all of its product offerings.

Dispace was an innovative new start-up that offered 'worker-friendly' spaces for those who don't want to be tied down to an office.

After an initial conversation to understand their business goals, we carried out an expert UX analysis on a prototype for their new app. This was done early in development to highlight potential issues and avoid costly rework later on.

We scrutinised the architecture, customer journeys and layout, highlighting any areas that were at risk of diverging from customer expectations. 

This allowed Dispace to remedy any major issues before initiating development. It also allowed them to refine the prototype and pinpoint key research questions, making any subsequent user testing more focused and efficient.

Lexable develops intuitive products that help people achieve their true potential with a particular focus on dyslexia and mental health.

We were asked to review their offering for both mobile and desktop experiences to ensure they had an intuitive experience and met the needs of their customers.

The review highlighted where some refinement was required, but also some design ideas to help reinforce learning and significantly increase user satisfaction.

Nursery Hill Primary, a small school in Warwickshire, and were in desperate need of a new website as it was completely outdated.

This project involved a complete modernisation of the look and feel for both desktop and mobile experiences, with a re-design from the ground up with new information architecture and new content based on user needs.

Throughout the process, we consulted with the school and parents to create a bespoke site that worked for them. As a result, the site is much more user-friendly and has a modern feel to it, while retaining the local family feel. ​ ​