What we do
UXCENTRIC is innovative, agile and dynamic. At the same time, we bring a wealth of experience across a variety of industry sectors.
Some details of our clients and projects remain confidential, but here are some examples of what we’ve achieved and demonstrated our added value.
If you have any questions or would like to collaborate on a project, do let us know.
Featured projects
We collaborated with Infotec and Network Rail to update the passenger information display in Manchester Piccadilly station. Platforms 13 and 14 have suffered from congestion due to high traffic.
The strategy was to change passenger behaviour by introducing a new concept for 'Wait', 'Prepare' and 'Go to platform' based on the service status.
The use of colour, iconography, and specific commands has supported passenger traffic management and improved platform safety.
A combination of this and the refresh of the displayed information has resulted in strong feedback from station colleagues and passengers alike.
UXCENTRIC worked with Codemasters to conduct important user research. They required data and insights on demand for a new feature before committing time and resources to development.
The key objective was to understand what players needed in that aspect of the gaming experience and what they thought of the overall offering.
There was also a desire to gain insight into what would enhance the appeal and make the experience more compelling for different types of players.
By using several research techniques with target customers, we were able to yield rich information on the proposal, whilst also generating new ideas for Codemasters to pursue.
This significantly reduced their risk and meant they had much more confidence in their ideas and where to channel resources.
For over two years, UXCENTRIC, in collaboration with Particle Design, worked on designing class-leading UX/UI for vehicles such as the VF e35 and VF e36 electric SUV models.
Specifically, we've used our expertise in human-centred design for the Smart Infotainment system and Level 1 and 2 ADAS technologies to provide the best possible driver and passenger experience.
Collaborating on an international project during a pandemic across multiple time zones in Vietnam, the USA and Australia has at times been tremendously challenging yet incredibly rewarding.
UXCENTRIC collaborated on a DITO open-source project with OpusVL, a software development agency, to transform NHS care by enabling more effective, lower-cost digital systems that better support clinical care.
The brief was to digitise the nursing observation forms into a tablet application to increase accuracy, reduce workload, and reduce errors.
We demonstrated to stakeholders, including the NHS, that the project will continue to expand the experience and look to integrate with other systems to improve patient care.
Thereafter, collaborators came together to develop open-source solutions for COVID-19 to support the health service and improve patient care.
Gobby is an innovative company that works with businesses to co-create change with online surveys that prioritise what their people think.
We’ve worked closely with the team to develop a much more intuitive experience, using evidence-based user-centred design techniques and challenging and prompting communication focused on championing the product offering's end-users.
There has been a specific focus on developing features and functionality by conducting user research and benchmarking.
The interaction design and information architecture have also evolved significantly through techniques such as card sorting, concepting, and prototyping.
The collaboration has worked particularly well as we are business analysts and can effectively visualise concepts to demonstrate to the team. This has meant we have made a significant impact, both quickly and over the longer term, as the experience has grown during development.
I would highly recommend using UXCENTRIC, particularly in the automotive space.
Darren is extremely capable, hard-working and a pleasure to work with.
Crystal Rutland, CEO
Particle Design
More projects
We were involved in the UX design for several forthcoming products in the JCB portfolio. This involved talking to operators, creating design proposals and prototype models for testing before authoring specifications for the final design.
The machines ranged from simple excavators to rotating telehandlers, with a focus on versatility, productivity, efficiency, safety, and simplicity.
We worked closely with both the product teams and the UI design consultancy to ensure that the end-user experience was coherent, intuitive, and highly usable.
Members of our team worked on several projects to design intuitive, attractive and engaging UX in keeping with a premium vehicle.
The design philosophy was to fuse customers' knowledge and expectations from their digital lives with mobile-like experiences and interactions in an automotive-safe environment.
We developed a proprietary set of design rules to harmonise with other in-vehicle digital interfaces and ensure a holistic experience.
We followed a human-centred design process to deliver outstanding experiences for JLR customers while complying with worldwide guidelines and regulations.
We assessed The Mental Wealth Company website so the team could carry out some quick fixes in the short term.
However, more importantly, we created a longer-term roadmap with actionable recommendations to help the website evolve into a purpose-driven, high-converting experience that truly reflects the company’s mission and expertise.
Nightingale
We have collaborated with Nightingale on a couple of projects to draw on our particular strengths.
The latest was to explore the potential for an innovative idea that some High Street Experts had to map out how to grow their business.
They wanted to learn how their expertise in revitalising street markets could be scaled up through digital tools.
As such, the team at Nightingale did some research, and we then developed a concept design on the back of it.
PSPA
PSPA is a wonderful small charity dedicated to supporting people living with Progressive Supranuclear Palsy, as well as their carers and families. We ran a sprint with them to collaboratively design, prototype, and test an innovative concept for a service they had developed.
Due to the nature of PSP, we were aware that attending user testing sessions would be a burden on the people we wanted to involve. So we did some guerrilla testing with our users during the support groups run by PSPA volunteers.
Their very honest feedback has provided confidence that there was an appetite for this service, direction on platform choice, and ideas for design improvements, although users were pretty impressed with what had been achieved in four days!
Strategy Analytics
Strategy Analytics needed support when they faced a capacity issue and turned to UXCENTRIC for help. They needed expertise in authoring research reports for the automotive industry.
We were able to provide that expertise to Strategy Analytics expeditiously and professionally, and look forward to supporting them in the future as and when they require it.
SPARK44
SPARK44 are a design agency that designs and manages the Jaguar Land Rover website.
This project involved working on e-commerce, specifically examining the online car configurator and car sales experience for both existing and new vehicles in the portfolio.
The brief was to enhance existing UX based on prior learning and applying our own experiences and recommendations, which we executed successfully.
Lavender Therapy Droitwich
Lavender Therapy is a new business in Worcestershire that was keen to have a website that was clear, concise and intuitive for its customer base.
This project involved designing from the ground up, developing the information architecture, content, and look and feel.
We worked with the owner, Nicole, throughout to ensure that she was happy with how the concept was progressing, and so she was fully bought in to what we were doing.
It paid dividends from the outset with new customers immediately after the site was published, and Nicole is already thinking about expanding.
NOKIA
Customer personas were created for concept products intended for Nokia's Symbian smartphone range to identify the target market's user needs.
User journeys were then mapped out to show how customers would interact with key features.
We also conducted customer research to gather feedback on the industrial design, product content, and UX strategy to inform program direction.
Heuristic analysis was also used to test and validate design concepts and onboard applications. Our recommendations were fed back into the product development cycle to enhance the final customer experience and usability.
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