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What we've done

UXcentric is innovative, agile and dynamic. At the same time, we bring a wealth of experience from working in a variety of industry sectors.


Some details of our projects remain confidential, but here are some examples of what we’ve achieved and demonstrated our added value.

If you have any questions or would like to collaborate on a project, do let us know.


Strategy Analytics

Strategy Analytics needed support when they had a capacity issue and sought out UXcentric to help out. They needed some expertise with regard to the authoring of some research reports for the automotive industry.

We were able to provide that expertise for Strategy Analytics in an expedient and professional manner and look forward to being able to support them in the future as and when they require it.



For 2 years, UXcentric, in a collaboration with Particle Design, worked on the design of a class-leading UX/UI for vehicles such as VF e35 and VF e36 electric SUV models.

Specifically, we've used our expertise in human-centred design on the Smart Infotainment system and Level 1 and 2 ADAS technologies, to provide the best driver and passenger experience possible. 

Collaborating on an international project during a pandemic across multiple times zones in Vietnam, the USA and Australia has at times been tremendously challenging yet incredibly rewarding. We've overcome those challenges and done some great work, which we are very proud of.


Infotec & Network Rail

We collaborated with Infotec and Network Rail to update the passenger information display in Manchester Piccadilly station. Platforms 13 and 14 have suffered from congestion due to high traffic.

The strategy was to change passenger behaviour by introducing a new concept for 'Wait', 'Prepare' and 'Go to platform' based on the status of the service.

Using colour, iconography and specific commands has supported management of passenger traffic and improved safety on the platforms. A combination of this and the refresh of the information displayed has resulted in great feedback from station colleagues and passengers alike.

We have since deployed a very similar concept at London Waterloo to very good effect.



UXcentric worked with Codemasters to carry out some important user research. They required data and insights around the demand for a new feature offering, prior to committing time and resources into development.

The key objective was to understand what players needed from that aspect of the gaming experience and what they thought around the component parts of the overall offering. There was also a desire to gain insight for what would also enhance the appeal and make the experience more compelling for different types of player.

By using focus groups, diary studies and 1:1 interviews with target customers, we were able to yield rich information on the proposal, whilst also generating new ideas for Codemasters to pursue. This has significantly reduced the risk for Codemasters and they now have a lot more confidence that they are on to a winner with their ideas, and also where best to channel their resources. We look forward to seeing the output in due course.



UXcentric collaborated on a DITO open source project with OpusVL, a software development agency, to transform NHS care by enabling more effective and lower cost digital systems to better support clinical care.

The brief was to digitise the nursing observation forms on to a tablet application to increase accuracy, reduce workload and errors. We demonstrated to stakeholders including the NHS, the project will continue to expand the experience and look to integrate with other systems to improve patient care.

More recently, collaborators have come together to develop solutions in an open source environment for COVID-19 to help the health service and improve patient care.



We were involved in the UX design for several forthcoming products in the JCB portfolio. This involved talking to operators, creating design proposals and prototype models for testing before authoring specifications for the final design.

The machines involved more simple excavators through to rotating telehandlers with a focus on versatility, productivity, efficiency, safety and simplicity.

We worked closely with both the product teams and UI design consultancy to ensure that the end user experience was coherent, intuitive and had great usability.



Gobby is an innovative company who are working with businesses to co-create change with online surveys that prioritise what their people think. We’ve worked closely with the team to develop a much more intuitive experience, using evidence-based user-centred design techniques, as well as challenging and prompting communication focused on championing the end-users of the product offering.

There has been a specific focus on developing features and functionality by conducting user research and benchmarking. The interaction design and information architecture have also evolved significantly by applying techniques such as card sorting and by concepting and prototyping different ideas.

The collaboration has worked particularly well as we are business analytical and can effectively visualise concepts to demonstrate to the team. This has meant we have made a significant impact, both quickly and over the longer term, as the experience has grown during development.



Members of our team worked on several projects to design intuitive, attractive and engaging UX in-keeping with a premium vehicle.

The design philosophy was to fuse customers' knowledge and expectations from their digital lives with mobile-like experiences and interactions in an automotive-safe environment.

We developed a proprietary set of design rules to create harmony with other in-vehicle digital interfaces to ensure a holistic experience. We followed a human-centred design process to produce outstanding experiences for JLR customers complying with worldwide guidelines and regulations.



PSPA is a wonderful small charity dedicated to supporting those suffering from Progressive Supranuclear Palsy, as well as their carers and families.

We ran a sprint with PSPA to collaboratively design, prototype and test out an innovative concept for a service they had come up with. Due to the nature of PSP, we were conscious that attending user testing sessions was going to be a burden on the people we wanted to involve. So we did some guerilla testing with our users during the support groups run by PSPA volunteers.

Their very honest feedback has provided confidence that there was an appetite for this service, direction regarding platform choice and ideas for design improvement - although users were pretty impressed with what had been achieved in 4 days!



Spark44 design agency who design and manage the Jaguar Land Rover website.

This project involved working on the e-commerce, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.

The brief was to enhance existing UX based on prior learning and applying our own experiences and recommendation, which we executed successfully.



Customer personas were created for concept products intended for the Nokia Symbian smartphone range to identify user needs of the target market. User journeys were then mapped out how customers would interact with key features.

We also carried our research with customers to gather feedback on the industrial design, product content and UX strategy to influence program direction.

Heuristic analysis was also used to test and validate design concepts and on-board applications. Our recommendations were fed back into the product development cycle to enhance final customer experience and usability.



Captcha is a local photography business, keen to find out what issues visiting had with their site to make it easier for them to engage.

We performed user testing and compared users' reactions and behaviour when using the client's site vs a competitor. This resulted in lots of clear recommendations and a plan of action that balanced customer needs with the chosen business direction.

Users also unearthed two unique selling points that the client didn't know they had! This demonstrates one benefit of in-person testing over automated methods and revealed much about users' thought processes and motivations behind their buying behaviour.


Lavender Therapy

Lavender Therapy is a new business in Worcestershire that were keen to have a website that was clear, concise and intuitive for its customer base. This project involved a design from the ground up, developing the information architecture, content and look and feel.

We worked with the owner, Nicole, throughout to ensure that she was happy with how the concept was progressing and so she was fully bought in to what we were doing. It paid dividends from the outset with new customers immediately after the site was published and Nicole is already thinking about expanding.


Healing Flow

Healing Flow is a local alternative therapist practising acupuncture, yoga and massage and the addition of e-commerce elements.

This project involved a complete redesign of their website including a new information architecture (site structure), simplification of copy and a focus on most frequently accessed content such as pricing.

Since the redesign, the practice has seen a significant upsurge in client enquiries and bookings for all of their product offering.



Lexable develops intuitive products that help people achieve your true potential with a particular focus on dyslexia and mental health.

We were asked to review their offering for both mobile and desktop experiences to ensure they had an intuitive experience and met the needs of their customers.

The review highlighted where some refinement was required but also some design ideas to help reinforce learning and significantly increase user satisfaction.


Nursery Hill Primary School

Nursery Hill Primary is a small school in Warwickshire and they were in desperate need of a new website as it was completely outdated.

This project involved a complete modernisation of the look and feel for both desktop and mobile experiences, with a re-design from the ground up with new information architecture and new content based on user needs.

Throughout the process, we consulted with the school and parents to create a bespoke site that worked for them. As a result, the site is much more user-friendly and has a modern feel to it, while retaining the local family feel. ​ ​



Dispace is an innovative new start-up who offer 'worker-friendly' spaces for those who don't want to be tied down to an office.

After an initial conversation to understand their business goals, we carried out an expert UX analysis on a prototype for their new app. This was done early in development to highlight potential issues and avoid costly re-work later on.

We scrutinised the architecture, customer journeys and layout, highlighting any areas that were at risk of diverging from customer expectations. This allowed Dispace to remedy any major issues before initiating development. It also allowed them to refine the prototype and pinpoint key research questions, making any subsequent user testing more focused and efficient.


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07854 781 908

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