UXcentric collaborates with businesses to succeed and designs for customers to have a great experience. We bring the needs of customers and business together to create innovative and intuitive digital products and experiences.
If you have any questions or would like to collaborate on a project, do let us know.
This involved working on the e-commerce section of the Jaguar Land Rover website under the jurisdiction of the Spark44 design agency, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.
The project was to enhance existing UX based on prior learning and applying our own experiences and recommendation.
Customer personas were created for concept products intended for the Nokia Symbian smartphone range to identify user needs of the target market.
User journeys were mapped out how customers would interact with key features. Research with customers to gather feedback on the industrial design, product content and UX strategy to influence program direction.
Heuristic analysis was also used to test and validate design concepts and on-board applications. Our recommendations were fed back into the product development cycle to enhance final customer experience and usability.
We performed user testing for a photography business, keen to find out what issues visiting had with their site to make it easier for them to engage.
We compared users' reactions and behaviour when using the client's site vs a competitor. This resulted in lots of clear recommendations and a plan of action that balanced customer needs with the chosen business direction.
Users also unearthed two unique selling points that the client didn't know they had! This demonstrates one benefit of in-person testing over automated methods and revealed much about users' thought processes and motivations behind their buying behaviour.
Dispace is an innovative new start-up who offer 'worker-friendly' spaces for those who don't want to be tied down to an office. After an initial conversation to understand their business goals, we carried out an expert UX analysis on a prototype for their new app. This was done early in development to highlight potential issues and avoid costly re-work later on.
We scrutinised the architecture, customer journeys and layout, highlighting any areas that were at risk of diverging from customer expectations. This allowed Dispace to remedy any major issues before initiating development. It also allowed them to refine the prototype and pinpoint key research questions, making any subsequent user testing more focused and efficient.
This involved a complete redesign of the website for Healing Flow, a local alternative therapist practising acupuncture, yoga and massage and the addition of e-commerce elements.
The revamp included a restructuring of the information architecture (structure), simplification of copy and a focus on most frequently accessed content such as pricing.
Since the redesign, the practice has seen a significant upsurge in client enquiries and bookings for all of their product offering.