COMMERCE

Gobby

Gobby is an innovative company who are working with businesses to co-create change with online surveys that prioritise what their people think. We’ve worked closely with the team to develop a much more intuitive experience, using evidence-based user-centred design techniques, as well as challenging and prompting communication focused on championing the end-users of the product offering.

There has been a specific focus on developing features and functionality by conducting user research and benchmarking. The interaction design and information architecture have also evolved significantly by applying techniques such as card sorting and by concepting and prototyping different ideas.

The collaboration has worked particularly well as we are business analytical and can effectively visualise concepts to demonstrate to the team. This has meant we have made a significant impact, both quickly and over the longer term, as the experience has grown during development.

Codemasters

UXcentric worked with Codemasters to carry out some important user research. They required data and insights around the demand for a new feature offering, prior to committing time and resources into development.

The key objective was to understand what players needed from that aspect of the gaming experience and what they thought around the component parts of the overall offering. There was also a desire to gain insight for what would also enhance the appeal and make the experience more compelling for different types of player.

By using focus groups, diary studies and 1:1 interviews with target customers, we were able to yield rich information on the proposal, whilst also generating new ideas for Codemasters to pursue. This has significantly reduced the risk for Codemasters and they now have a lot more confidence that they are on to a winner with their ideas, and also where best to channel their resources. We look forward to seeing the output in due course.

Spark44

This involved working on the e-commerce section of the Jaguar Land Rover website under the jurisdiction of the Spark44 design agency, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.

The project was to enhance existing UX based on prior learning and applying our own experiences and recommendation.

NOKIA

Customer personas were created for concept products intended for the Nokia Symbian smartphone range to identify user needs of the target market.

User journeys were mapped out how customers would interact with key features. Research with customers to gather feedback on the industrial design, product content and UX strategy to influence program direction.

Heuristic analysis was also used to test and validate design concepts and on-board applications. Our recommendations were fed back into the product development cycle to enhance final customer experience and usability.

Captcha

We performed user testing for a photography business, keen to find out what issues visiting had with their site to make it easier for them to engage.

We compared users' reactions and behaviour when using the client's site vs a competitor. This resulted in lots of clear recommendations and a plan of action that balanced customer needs with the chosen business direction.

Users also unearthed two unique selling points that the client didn't know they had! This demonstrates one benefit of in-person testing over automated methods and revealed much about users' thought processes and motivations behind their buying behaviour.

Dispace

Dispace is an innovative new start-up who offer 'worker-friendly' spaces for those who don't want to be tied down to an office. After an initial conversation to understand their business goals, we carried out an expert UX analysis on a prototype for their new app. This was done early in development to highlight potential issues and avoid costly re-work later on.

We scrutinised the architecture, customer journeys and layout, highlighting any areas that were at risk of diverging from customer expectations. This allowed Dispace to remedy any major issues before initiating development. It also allowed them to refine the prototype and pinpoint key research questions, making any subsequent user testing more focused and efficient.

Healing Flow

This involved a complete redesign of the website for Healing Flow, a local alternative therapist practising acupuncture, yoga and massage and the addition of e-commerce elements.

The revamp included a restructuring of the information architecture (structure), simplification of copy and a focus on most frequently accessed content such as pricing.

Since the redesign, the practice has seen a significant upsurge in client enquiries and bookings for all of their product offering.