Transport

JCB

We were involved in the UX design for several forthcoming products in the JCB portfolio. This involved talking to operators, creating design proposals and prototype models for testing before authoring specifications for the final design.

The machines involved more simple excavators through to rotating telehandlers with a focus on versatility, productivity, efficiency, safety and simplicity

We worked closely with both the product teams and UI design consultancy to ensure that the end user experience was coherent, intuitive and had great usability.

JLR

We have worked on several projects to design intuitive, attractive and engaging UX in-keeping with a premium vehicle. The design philosophy was to fuse customers' knowledge and expectations from their digital lives with mobile-like experiences and interactions in an automotive-safe environment.

We developed a proprietary set of design rules to create harmony with other in-vehicle digital interfaces to ensure a holistic experience. We followed a user-centred design process to produce outstanding experiences for JLR customers complying with worldwide guidelines and regulations.

Spark44

This involved working on the e-commerce section of the Jaguar Land Rover website under the jurisdiction of the Spark44 design agency, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.

The project was to enhance existing UX based on prior learning and applying our own experiences and recommendation.