Transportation
UXCENTRIC has transport at its core, helping people travel safely and efficiently and have a great experience while doing so.
We have a wealth of experience in the automotive industry and are actively looking to collaborate in other sectors too.
UXCENTRIC is a proud member of the Rail Forum and has been for many years.
If you have any questions or would like to collaborate on a project, do let us know.
Featured projects
Infotec & Network Rail
We collaborated with Infotec and Network Rail to update the passenger information display in Manchester Piccadilly station. Platforms 13 and 14 have suffered from congestion due to high traffic.
The strategy was to change passenger behaviour by introducing a new concept for 'Wait', 'Prepare' and 'Go to platform' based on the service status.
Using colour, iconography, and specific commands has supported passenger traffic management and improved platform safety.
A combination of this and the refresh of the information displayed has resulted in great feedback from station colleagues and passengers alike.
Particle Design & Vinfast
For over two years, UXCENTRIC, in collaboration with Particle Design, worked on the design of class-leading UX/UI for vehicles such as VF e35 and VF e36 electric SUV models.
Specifically, we've used our expertise in human-centred design on the Smart Infotainment system and Level 1 and 2 ADAS technologies to provide the best driver and passenger experience possible.
Collaborating on an international project during a pandemic across multiple time zones in Vietnam, the USA and Australia has at times been tremendously challenging yet incredibly rewarding.
More projects
We were involved in the UX design for several forthcoming products in the JCB portfolio. This involved talking to operators, creating design proposals and prototype models for testing before authoring specifications for the final design.
The machines involved more simple excavators through to rotating telehandlers with a focus on versatility, productivity, efficiency, safety and simplicity.
We worked closely with both the product teams and UI design consultancy to ensure that the end user experience was coherent, intuitive and had great usability.
Members of our team worked on several projects to design intuitive, attractive and engaging UX in-keeping with a premium vehicle.
The design philosophy was to fuse customers' knowledge and expectations from their digital lives with mobile-like experiences and interactions in an automotive-safe environment.
We developed a proprietary set of design rules to create harmony with other in-vehicle digital interfaces to ensure a holistic experience. We followed a human-centred design process to produce outstanding experiences for JLR customers, complying with worldwide guidelines and regulations.
Strategy Analytics
Strategy Analytics needed support when they had a capacity issue and sought out UXCENTRIC to help out. They needed some expertise concerning the authoring of some research reports for the automotive industry.
We were able to provide that expertise for Strategy Analytics expediently and professionally, and look forward to being able to support them in the future as and when they require it.
SPARK44
SPARK44 are a design agency that designs and manages the Jaguar Land Rover website.
This project involved working on the e-commerce, specifically looking at the online car configurator and car sales experience for existing and new vehicles in the portfolio.
The brief was to enhance existing UX based on prior learning and applying our own experiences and recommendations, which we executed successfully.
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